Hartley Kate - Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust - Paperback Forests Publication Date: 2/21/2007
Hartley Kate - Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust - Paperback Forests Publication Date: 2/21/2007Binding: Paperback Description: Future proof your crisis response plan using this clear cut framework to mitigate manage and respond to unpredictable rumours scandals crises and fake news. Title: Communicate In A Crisis Understand Engage And Influence Consumer Behaviour To Maximize Brand Trust Author(s): Hartley Kate Publisher: Kogan Page Ltd Barcode: 9780749486501 Pages: 256 Pages Publication Date: 8 27 2019 Category: Sales & Marketing
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