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Big Tobacco in the Big Apple: The Marlboro Story The Center for the Study of Tobacco and Society Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan Mild as May. In the early 1950s, when health warnings began to emerge, Philip Morris The 'Marlboro Man' has Died at 90 He Was Never Actually a Smoker Branding in Asia Robert Bob Norris, the original Marlboro Man, passed away at the age of 90. Chosen for his rugged cowboy image, he later quit the campaign after telling his children he didn't First Versions: Marlboro Marlboro Maker Philip Morris Says It Wants to Quit Cigarettes. Anti Smoking Advocates Are Skeptical
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