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The Radical History of Women Smoking Philip Morris: How Virginia Slims Targeted Women to Sell Cigarettes by Maggie Polk Medium Cigarette brands for women Eve Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share The Failed Attempt to Market Sweet Smelling Cigarettes to Women
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