Esslinger Hartmut (Hochschule Fur Gestaltung Karlsruhe Germany; University Of Applied Arts Vienna Austria) - A Fine Line How Design Strategies Are Shaping The Future Of Business - Hardcover Renaissance Art Written for students of branding

Written for students of branding at undergraduate and postgraduate levels this book provides students with an incisive account of how successful brands are created built and managed

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Esslinger Hartmut (Hochschule Fur Gestaltung Karlsruhe Germany; University Of Applied Arts Vienna Austria) - A Fine Line How Design Strategies Are Shaping The Future Of Business - Hardcover Renaissance Art Written for students of brandingBinding: Hardcover Description: A story of business transformation and a guide to creative strategies for designing a better business Written by Hartmut Esslinger the founder of one of the world's foremost innovation firms frog design inc. A Fine Line reveals the secrets to better business through better design. Title: A Fine Line How Design Strategies Are Shaping The Future Of Business Author(s): Esslinger Hartmut (Hochschule Fur Gestaltung Karlsruhe