Chaston Ian (University Of Auckland Auckland) - Entrepreneurial Marketing Sustaining Growth In All Organisations - Paperback Polka Each chapter tells the tale

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Chaston Ian (University Of Auckland Auckland) - Entrepreneurial Marketing Sustaining Growth In All Organisations - Paperback Polka Each chapter tells the taleBinding: Paperback Description: Written by a pioneer of the discipline this core textbook provides students with a range of tools and techniques to identify and explore entrepreneurial opportunities. Marrying innovative marketing strategies with an understanding of what makes an enterprise successful this second edition of Entrepreneurial Marketing applies marketing and entrepreneurial theory to organisations of all sizes. Traditionally