Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Author(s): Thorsteinsson Runar (Lecturer And

Author(s): Thorsteinsson Runar (Lecturer And Research Fellow In New Testament Studies At Lund University And The University Of Copenhagen)

27 Black & White Photographs

Designs range from the classic to the contemporary and many are ideal to stitch in an evening or a weekend - perfect for that busy time of year

Publication Date: 6/15/2019

Barcode: 741360839373

Alsem Karel Jan (Hanze University Of Applied Sciences The Netherlands) - Strategic Marketing Planning A Step - By - Step Approach - Paperback Customer Services Author(s): Thorsteinsson Runar (Lecturer AndBinding: Paperback Description: This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice each chapter takes the reader step by step through the strategic marketing process. Beginning with situation analysis it moves on to marketing strategy (targeting and brand positioning) and finally details the overall implementation and creation of customer values. This second