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More than 85% of menthol smokers are African American

This affects how they are packaged, priced and sold

The companies reinforced the popularity of Kool and other brands by sponsoring cultural events and pouring marketing dollars into black media and neighborhoodsall part of what Gardiner calls the African Americanization of menthol cigarette use. The industrys hiring practices were also quite progressive for their time

Health Risks of Combining Nicotine with Drugs or Alcohol Using nicotine after drinking or getting high is not recommended

Tobacco industry documents describe findings from the industrys consumer perception studies that conclude that smokers prefer and associate green colored packaging with menthol cigarettes 30

The pigmentation left behind requires active corrective treatment that targets melanin at the cellular level