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Appendix 4: Regulatory summary E-cigarette regulations From the 1st June 2025, disposable vapes have been banned

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Within just three days of quitting, your oxygen levels increase, your risk of a heart attack decreases by 50%, and your lungs relax, making it easier to breathe

The only participants who mentioned addiction were those who viewed American Spirit ads, and nearly all who did mention addiction incorrectly said that the cigarettes were not addictive

Remember, waiting another day could be too late. The smoking rate in the UK has been declining in recent years and its now the second lowest in Europe