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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro cigarettes name origin of the brand High Names agency Before becoming a symbol of American freedom, Marlboro was marketed as a women's cigarette with the slogan Mild as May. In the early 1950s, when health warnings began to emerge, Philip Morris Marlboro Kids in the '70s, in Search of Cigarettes and Adulthood Filter HISTORY LESSONS: The Marlboro Man Marlboro Man's Unlikely Predecessor Was the Marlboro Woman in Ads Business Insider

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