french yves saint laurent cigarettes A celebration of style and taste by Laurent" (Ritz ad from Jet magazine 1986) : r/vintageads Minaudière YSL SAINT LAURENT boite

Minaudire YSL SAINT LAURENT boite cigarettes In the 1980s, Yves Saint Laurent blurred the line between fashion, nightlife, and smoking culture through Ritz cigarettes, a luxury branded collaboration steeped in Parisian glamour. Wrapped in black lacquer palettes, gold monograms Psyche & Amor YSL cigarette ads throughout the late 80s and early 90s. Ads for Ritz, geared to fashion conscious female smokers and photographed by fashion photographer Helmut Newton, will boast the message: The first luxury class Le Smoking Continues to Challenge Gendered Styles Yves Saint Laurent Alessandro Michele Thames & Hudson USA Book The Yves Saint Laurent Revolution: The Story of "Le Smoking"

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