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Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share Marlboro Maker Philip Morris Says It Wants to Quit Cigarettes. Anti Smoking Advocates Are Skeptical Marlboro cigarettes name origin of the brand High Names agency Tobacco giants Philip Morris and Altria in talks to reunite Los Angeles Times The Most Iconic Rebrand in History (Marlboro) Marlboro Parent Company, Phillip Morris, to Stop Producing Cigarettes iHeart
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