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Philip Morris, therefore, largely used the same marketing strategies across countries to promote Marlboro cigarettes 3

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They, too, implied that the ideal situation would be for a smoker to quit, but called Advance a step in the right direction. Advances three-part filter and special curing methods were said to reduce levels of nitrosamines (well-known causes of lung cancer) and reduce toxic gases. The Advance ads looked more like advertisements for contact lenses than cigarettes, with a blue and white color scheme, straightforward text and diagrams, and a close-up of a persons eye looking directly at the viewer with a no-nonsense approach

Background [edit] Lorrie Morgan had been among country music's most commercially-successful recording artists during the 1990s

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