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Early research links pouch use to oral tissue changes, gum recession and other damage

The result is a cigarette that appeals to smokers with specific reduction goalswhether cutting daily cigarette consumption, transitioning away from smoking entirely, or maintaining a minimal nicotine habit without the intensity that full-strength products deliver

The white paper is the most comprehensive and objective look at what Juul Labs did to market their product, said Matt Myers, president of the Campaign for Tobacco-Free Kids

Increased stress levels can drive people to smoke

Image Credit: Bedfont Scientific Ltd When you're trying to quit smoking, seeing your CO levels drop over time can be a powerful motivator

Trehy et al., 2011