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Accessed 3/19/2020

With 68% of tobacco sales now in the lowest price sector, stocking Players Max will enable retailers to further capitalise on the rising demand for value tobacco by offering adult smokers a new cost-effective option from a well-known, trusted brand. The November launch of Players Max came just a matter of months after the unveiling of another new format for Players in August

Some partnerships went even further

Since these boxes are made from metal, they are durable and dont let moisture impact the freshness of the cigarettes

Look for spots that your parents wont look around regularly, but that they wont think of as an obvious hiding spot

Some countries also allow 25-count packs, 30-count packs, or even larger formats, but 20 remains the best-known global standard