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And it smells like disinfectant not perfume

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Flavoured cigarettes with capsule technology contain a crushable flavor capsule inside the cigarette filter that releases menthol, fruit, or mixed flavors when compressed by a smoker during inhalation

Levy, who also works as a multidisciplinary artist and tattoos out of Brooklyns Bandit Studio, is releasing his first fashion label, called Cigarettes by Bruno Levy, on Tuesday

They made claims about the health benefits of filters that the World Health Organization calls fraudulent. CNN contacted the Tobacco Manufacturers Association, which represents a number of major tobacco companies in the UK, for comment, but did not receive a reply

The startup secured 5 million in funding, citing the high-performance filter as a key differentiator