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Tobacco giants helped push ultra processed foods into global markets Is the food industry using the same tactics as Big Tobacco?, Former CDC Director Dr. Tom Frieden discovered that cigarette companies engineered addiction. They added sugar, menthol, and chemicals that Did Big Tobacco make food addictive? A new case study explores how Philip Morris the tobacco giant behind Marlboro helped shape the development of Lunchables and other ultraprocessed foods. Using internal industry documents, researchers found that How Philip Morris used its cigarette playbook to create Lunchables The Examination Big Tobacco Getting Bigger: A Brief History of Deal Making The New York Times

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