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[3] [4] Internal industry documents reveal that in order to convince consumers that Merit had low tar as well as great taste, the ads had to be absolutely believable because the false claims of past years and past brands presented road-blocks

[5] [6] [7] [8] [9] [10] [11] [12] Hollywood celebrities such as Barbara Stanwyck, Rosalind Russell and Fredric March starred in various print advertisement to promote the brand by claiming that L&M filters were "Just what the doctor ordered!"

The scientific community emphasizes that menthol cigarettes offer no health benefits compared to non-menthol cigarettes, and their unique sensory experiences come at the cost of heightened health risks

"E-cigarettes and vaping can't harm your lungs." This idea is 100% false

According to Steve Laker, director of the London Cigarette Card Company, theres a big global market for these collectibles

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