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Because it sticks out at the point of sale & premium companies frequently select this design

You already know from reading this article that a cigarette lasts 10 puffs on average, so each session should be about 10 puffs in length

Product Consistency: Even at a low price point, smokers expect a consistent burn and flavor profile, leading to the sustained growth of specific "value" brands over generic options 2

That got me interested in other blends with this kind of leaf, and I read about the Prilep tobacco being in Simply VOriental

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Some manufacturers use additives or introduce custom colors or flavors, while others keep their papers plain