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Marlboro Sharp increase in middle class women smoking Allen Carr's Easyway Marlboro's story is one of the most remarkable brand transformations in marketing history. Originally launched as a cigarette targeted toward women, Marlboro struggled to gain traction and held only a tiny share For women, rolling your own is cool Gender The Guardian You've Coughed Up Long Enough, Baby! The Center for the Study of Tobacco and Society Big Tobacco's Spin on Women's Liberation The New York Times

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