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The principal reason is that packaging is the outfit of your brand products

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This attention to balance distinguishes the brand and builds trust with smokers seeking quality and predictability

Below right, a 1936 ad by McClelland Barclay for Liggett & Meyers Tobacco Company's Chesterfield brand of cigarettes shows a decidedly different style and a clear message

They didnt. The Origins of Candy Candy, as we know it today, began as medicine, with sugar as the sole active ingredient

Cigarette packaging plays a crucial role in reflecting these differences