cigarettes torches of freedom The 'Torches Freedom' campaign from 1929 was one of the earliest examples of identity marketing. Edward Bernays It was after WW1, in

It was after WW1, in 1929 specifically. The campaign was orchestrated by Edward Bernays, the father of modern PR hired by American Tobacco Company to sell Lucky Strike cigarettes to women. He Before its harmful effects were known, smoking was taboo for American and European women, even in private. Until the 20th century, smoking had such a strong association with men's command of the Torches of Freedom: How the world's first PR campaign came to be YourStory In 1929, at the height of the women's rights movement in the United States, a group of young women marched in New York's Easter Parade and lit cigarettes in public. Newspapers described Torches of Freedom: How Edward Bernays Lit the Fire of Modern Marketing Edward Bernays: The Original Influencer History Today

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