Therefore, the chosen brand should exude a positive image that is transmitted to the consumer himself. However, Lorenzen also notes that a carefully constructed brand image is perhaps the main factor that elevates cigarettes to luxury status
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Nicotine Tob Res 17 , 168174 (2015)
Structural design goes beyond aesthetics by focusing on how packaging folds, locks, and protects products
A lower nicotine or nicotine-free cigarette may be less likely to get a smoker hooked if they try one
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