IGK Blonde Pop Purple Toning Shampoo 236ml/8oz best-seller Cruelty-free and free from sulfates

Cruelty-free and free from sulfates SLS & SLES

paraffin-free — a completely natural wax produced by bees

Dispense a small amount and dot onto the center of the face

Care benefits: Exfoliating

Vegan and sustainably produced

IGK Blonde Pop Purple Toning Shampoo 236ml/8oz best-seller Cruelty-free and free from sulfatesIGK Blonde Pop Purple Toning Shampoo is your go to boost for maintaining cool, salon bright blondes between color sessions. Designed specifically for blonde hair, this purple toning formula targets brassiness so your cooler tones stay crisp and evenly balanced after every wash. Why this blonde toning shampoo stands out Purple toning pigments actively neutralize warm, brass undertones, helping blondes keep their cool, polished look from root to tip.