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As part of the deal, Altria promised top-shelf placement in convenience stores next to its cigarettes, as well as ads inserted inside packs of cigarettes and sent through direct mail

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To remove car smoke smell, or reduce a stale smoke odor indoors, fill several small bowls with white vinegar, set them around the space, and let them sit overnight

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Cynthia Callard, executive director of Physicians for a Smoke-Free Canada, called the apparent Canada Day marketing measure less than a month after Philpott's announcement "a very provocative action" she likened to trying "to poke a stick in the eye of the government." She also condemned the use of patriotism as a mechanism for selling a tobacco product: overall, smoking is associated with the deaths of 37,000 Canadians each year from cancer, cardiovascular disease and lung disease